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This privacy policy details how The Original Bowling Company and Hollywood Bowl Group (together “HBG”) use personal data. HBG are data controllers of this information for the purpose of this policy.


Maintaining the privacy and security of your personal information is a priority at HBG, and we are committed to respecting your rights and handling your personal data fairly and legally at all times. We will also be transparent about what data we collect about you and how we use it.

This policy applies to the personal data that HBG collects and holds about you whether you; visit our centre, contact our call centre, or visit our websites and provides you with information about:

  • What personal data we collect
  • How and when we use and process this data for our legitimate business interests
  • The safeguards we have in place to ensure your privacy is maintained
  • Your legal rights relating to personal data and how you can instruct us if you prefer to limit the use of this data

Privacy Policy

Please click on the below boxes for details of what personal data we collect, how, why and when we use it and your rights.

What information do we collect from you?

We may collect information from you when:

  • You purchase services or products from us
  • You browse our websites or receive emails from us
  • You contact our customer contact team
  • You respond to a feedback survey, enter a competition with us, request a scorecard or interact with our social media channels

This information may include the following data:

  • Name, gender, date of birth
  • Contact details including your address, telephone numbers and e-mail address
  • Records of your transactions including what and when you purchased from us
  • Browsing activity on our websites including your location; this may be passively collected by us through the use of cookies, log files and other technologies. This online usage may be linked to a unique identifier by we do not link online usage to names individuals.
  • Passwords you create for your online account
  • Payment card details(although these are not stored by us after a purchase is completed)
  • Marketing preferences and your survey responses
  • Correspondence and communications with HBG
  • Other publicly available personal data, including any which you have shared via public platform (such as Twitter or public Facebook pages.)

Our websites are not intended for use by children and we do not knowingly collect personal data relating to persons under the age of 16. We ask that parents and guardians ensure that children do not submit personal information via our websites or through forms in our centres.

This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Policy.  Some of the above personal data is collected directly, for example when you set up an on-line account, or send an email to our customer contact team.  Other personal data is collected indirectly, for example your website browsing or transaction activity.  

What do we do with this information?

HBG and selected partners acting on our behalf may process and use your personal data to:

  • Provide leisure services and products to you
  • Make websites available to you
  • Improve our understanding of our customers and to improve the services we provide to them
  • Manage accounts that you set up with us
  • Verify your identity
  • For crime and fraud prevention and detection
  • For market research purposes after your visit
  • Help us manage customer service communications with you
  • Contact you about promotional offers and services which we think may interest you if you have chosen not to opt out of email, sms or phone marketing when you collect your details
  • Where we have a legal right or duty to use or disclose your information for example for maintaining adequate accounting records; or in relation to an investigation by a public authority; or in a legal dispute.

HBG never rents or sells personal data with third parties for their marketing purposes.

Marketing communications

HBG may use your personal data for electronic marketing purposes primarily where we aim to update you about offers and services which we believe are of interest and relevance to you.

You have the right to opt out of receiving marketing communications at any time, by:

  • The “unsubscribe” link in emails or the “STOP” number for texts; and/or
  • Changing marketing preferences via your HBG account;
  • Contacting HBG via the contact channels listed below.

In order to contact you about services and offers that are relevant to you, we may analyse your browsing and purchasing activity, both on-line, via our customer contact centre or in our centres as well as your responses to our marketing communications. We may use software and other automated technology to help us do this analysis.

Online advertising

If you visit our websites, you may subsequently see banner advertisements from us whilst browsing other websites.  These advertisements are provided by HBG via specialist media providers using ‘cookies’ placed on your computer or other devices. Please see our cookie policy for further information.

Sharing data with third parties

In order to provide our services, securely fulfil transactions and provide you relevant marketing communications, we may need to share your personally identifiable data or anonymised data with selected partners including payment processing companies, IT service providers (such as hosting companies), analytics companies and marketing services agencies.

  • HBG only allows its service partners to handle your personal data when they conform to the appropriate data protection and security controls.  Our service partners have obligations relating to data protection and security restricting their use of your data to provide services to HBG and to you, and for no other purposes
  • We never sell or rent our customer data to other organisations for marketing purposes

Aside from our service partners, HBG will not disclose your personal data to any third party, except as listed below:

  • Governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are legally required to do so
  • To comply with our legal obligations
  • To exercise our legal rights (for example in court cases)
  • For the prevention, detection, investigation of crime or prosecution of offenders; and
  • For the protection of our team members and customers.

How long do we keep hold of your information?

We will not retain your information for longer than necessary for the purposes set out in this Policy. The longest we hold any personally identifiable data is 5 years after your last order or interaction with our marketing communications. Further to this date we anonymise any transactional data that we hold for the purposes of accounting records or business analysis.

How do we protect your information?

HBG is committed to keeping your personal data safe and secure and we follow strict security procedures, technological and operational measures which include:  

  • Cyber security assessments of all service providers who handle your personal data.
  • Regular incident management reviews to ensure we are ready to respond to cyber security attacks and data security incidents
  • Regular network vulnerability scans
  • Intrusion detection and monitoring through leading network infrastructure solutions
  • Security controls which protect the HBG IT infrastructure from external attacks and unauthorised access
  • Real time scanning to protect against malicious threats to HBG IT infrastructure
  • Internal policies setting out our data security approach
  • Data security and data processing training for team members
  • Secure WEEE disposal of all redundant IT hardware

Our legal basis for processing personal data

Our basis for processing customer data on a carefully considered and specific legal basis, is that it is necessary for the legitimate interests of HBG. “Legitimate interests” means the interests of HBG in conducting and managing our business to enable us to provide the best experience to our customers including:

  • Operating networks and systems to allow us to securely sell and supply our goods and services
  • Processing and analysing data to get a more informed picture of our customers’ behaviour, activities, preferences and needs
  • Using this insight to help us enhance the products and services we offer our customers;
  • To better understand how customers interact with our websites to help us improve the functionality and content of our customer’s online experience
  • Promoting, marketing and advertising our services and determining the effectiveness of these campaigns to help us improve the relevance of our communications to our customers
  • Protecting customers, team members and other individuals and maintaining their safety and welfare
  • Handling customer contacts, queries, complaints or disputes including managing insurance claims
  • Protecting HBG, our team members and customers, by taking appropriate legal action against third parties who have committed criminal acts or are in breach of legal obligations to HBG
  • Preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies
  • Handling any legal claims or regulatory enforcement actions taken against HBG
  • Complying with our legal and regulatory obligations
  • Fulfilling our duties to our customers, our team members, our shareholders and other stakeholders

When we process your personal information for our legitimate interests we make sure we consider and balance any positive or negative impacts on you alongside your data protection rights. We will not use your personal data for activities where our interests are over ridden by the impact on you (unless we have your consent or are otherwise permitted by law). Whenever we process your data we ensure that we always take account of your rights listed below.

Your rights

You have the following rights relating to updating, rectifying and deleting your personal data held with us:

  • The right to opt out of any marketing communications that we may send you
  • The right to ask what personal data that we hold about you and receive a copy of it
  • The right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you
  • The right to erasure of your personal data in certain circumstances or to restrict the processing of your data rather than having it erased
  • The right to object to the processing of personal data when HBG processes personal data for legitimate purposes but you do not feel that your interests or fundamental rights of freedoms have been protected
  • The right to lodge a complaint about how your data is being used or processed with a supervisory authority.

If you wish to exercise any of the above rights, please contact our Data Protection Officer at or call 01442 840202

How do we use cookies?

Like most websites, we use cookies to collect information. Cookies are small data files, typically made up of letters and numbers which are placed on your computer or other devices (smart phones or tablets) as your browse the website. Cookies can be used for many different purposes. To see our full cookie policy, click here.

Contact us

If you have any questions about how HBG uses your personal data that are not answered here, please

  • Email us:

  • Call us on 01442 840202

  • Write to us : Data Protection Officer, Hollywood Bowl Group , Focus 31 , West Wing, Cleveland Road , Hemel Hempstead , HP2 7BW


Any changes we make to this privacy policy will be posted on our websites and where appropriate notified to you by email. We encourage you to bookmark this page and review the privacy policy regularly.

This policy was last updated in April 2018.

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